You may have heard “Don’t judge a book by its cover.” But when it comes to your website, your visitors will judge your business by its design.
According to a study by Google, it takes only 50 milliseconds (0.05 seconds) for users to form an opinion about your website that determines whether they like it or not, whether they’ll stay or leave. That’s how fast it should be to make or break your success.
Imagine you are looking for a product or service online. You click on a link that seems promising, but as soon as you land on the website, you are greeted by a messy, outdated, and confusing layout. What would you do?
Chances are, you would leave the website immediately and look for another option. You wouldn’t trust the business behind it, nor would you be interested in what they have to offer.
Your website layout is more than just a visual element. This is why your website format matters more than you think. It’s the face of your business online, and it’s the first impression you make on your potential customers.
Creating a website design that works for you and your customers is not an easy task. It requires a lot of planning, research, testing, and optimization. It also requires a lot of creativity, skill, and knowledge.
Fortunately, you don’t have to do it alone. You can get help from experts who can guide you through the process and provide you with the best practices and tips to create a website design that meets your expectations and goals.
In this article, we’ll explain why your website design matters more than you think, and how a good design can boost your online success, while a bad one can ruin it. We’ll also share some tips on how to create a website design that works for you and your customers.
The Benefits of a Good Website Design
Your website is your online identity and storefront, and its design can make or break your success. A good website design can do wonders for your online success. A good website design can attract, engage, and convert visitors into leads. While a bad website design can do the opposite which is driving them away. It can also enhance your brand identity, showcase your products or services, and increase your credibility and authority. Here are some of the benefits of a good website design
Increased traffic and visibility
A good website design can improve your SEO (search engine optimization). That means you will rank higher on search engines like Google or Bing. This means more people will find your website and visit it. A good website design also makes your website more shareable on social media platforms. Which can also increase your exposure and reach.
Reduced bounce rate and increased retention rate
A bounce rate is the percentage of visitors who leave your website after viewing only one page, while a retention rate is the percentage of visitors who return to your website. A good website design can reduce your bounce rate and increase your retention rate by providing a positive user experience and satisfying your visitors’ needs and goals. A good website design is easy to navigate, fast to load, responsive to different devices, and visually appealing.
Increased conversions and sales
A conversion is when a visitor performs a desired action on your website, such as making a purchase, signing up for a newsletter, or contacting you. A good design can increase your conversions and sales by creating a clear and compelling call to action and guiding your visitors through the buying process. A good website design also builds trust and confidence in your visitors and makes them more likely to choose you over your competitors.
The Problems of a Bad Website Design
A bad website design can have the opposite effect of a good one. It can drive away your visitors, damage your reputation, and cost you sales. It can also make you lose your competitive edge and miss out on opportunities. Here are some of the problems of a bad website design:
Decreased traffic and visibility
A bad website design can hurt your SEO and make you rank lower on search engines. This means fewer people will find your website and visit it. A bad website design also makes it less shareable on social media platforms, which can decrease your exposure and reach.
Increased bounce rate and decreased retention rate
A bad design can increase your bounce rate and decrease your retention rate by providing a negative user experience and frustrating your visitors. A bad website design is hard to navigate, slow to load, unresponsive to different devices, and visually unappealing.
Decreased conversions and sales
A bad website design can decrease your conversions and sales by creating a vague and weak call-to-action and confusing your visitors with too many options or too little information. A bad website design also erodes trust and confidence in your visitors and makes them more likely to choose your competitors over you. It affects your SEO, your user experience, your conversion rate, and your brand image.
How to Create a Website Design That Works for You and Your Customers
If you already have a website, but it’s not generating enough leads, you can improve it by following some tips.
First, you need to audit your website and identify the problems and opportunities.
Second, you need to optimize your website for SEO and organic traffic.
Third, you need to align your visual and written content to match your audience’s needs and expectations.
Fourth, you need to nail the first impression and incorporate calls to action throughout your website.
Don’t let a bad website layout ruin your chances of reaching your target audience. Get your website audit today with us and learn how to create a layout that works for you and your customers.
If you’re starting your business or want to grow your brand digitally, we are the one-stop solution for your business all with a budget-friendly solution. So why wait? Claim your free digital marketing consultation today and unlock your digital success. Contact us today to learn more about how we can help you take your business to the next level!
ALSO READ: Your Competitors are Stealing Your Customers
Conclusion
So if you want to establish your strong online presence or break your success. Start focusing more on your website and its impact on the customers.
Because a good one can attract, engage, and convert your visitors into loyal customers, while a bad can drive them away, damage your reputation, and cost you sales!
