With a touch of personalization, segmentation, A/B testing and compelling content: email marketing has proven to be one of the most effective marketing tools. Marketing has not been the same anymore as there are diverse platforms to achieve your marketing goals. Webinars, social media posts, email marketing and video campaigns are some of them. But what can you do so that marketing strategies will work in your favor? Well, there’s something called KPIs( Key Performance Indicators) that helps you measure the effectiveness of your strategies.
And like that, to navigate the complex intricacies of email marketing, KPIs are a beacon for driving the goals and extracting insights. In this blog, we’ll discuss some of the email marketing KPIs to look for while formulating strategies.
Open Rate
Open rates show the percentage of recipients who opened your mail showing interest. It shows the effectiveness of one’s subject lines, optimized sender name and email address and mobile friendliness.
More than that, it also provides you insights into the best times and days to send emails optimizing the chances of being opened.
To increase your open rates try A/B testing knowing which subject line works best for you.
Click-Through-Rate(CTR)
In an email, you’re at least going to keep one or more links for the recipients to click on. Click-through-rate is the percentage of email recipients who clicked on any one of the links that you keep which could include CTA buttons.
High CTR is a positive sign and indicates that your content is engaging, compelling & relevant enough to entice them to take action.
Email Delivery Rate
Just sending the emails won’t benefit the sender, they should successfully land in the recipients’ inboxes. Email delivery rate is the percentage of emails that were reached without any interruption.
Let’s say you send 100 emails and out of them 80 emails were landed, then the delivery rate is 80%.
Unsubscribe Rate
Have you ever unsubscribed any email newsletter just because you found it irrelevant or annoying?
For once, think of yourself as a receiver. The answer is obviously yes, not once but several times. The unsubscribe rate is the number of individuals who have opted out of receiving your email.
However, it isn’t regarded as a bad thing as it can help you find out what kind of content receivers find engaging. Hence, this gives you an area for improvement and enhances effectiveness.
Conversion Rate
The whole point of doing email marketing is to make the readers take action after opening your email. Conversion rate is one of the most important KPIs for marketers as it measures the effectiveness of your email campaigns in driving desired actions.
This could be anything from clicking on a certain link for making a purchase or subscribing to a newsletter. An increased conversion rate suggests that your emails are having an impact on your readers and inspiring them to complete the task at hand.
Spam Complaint Rate
The percentage of recipients who flag your email as spam is known as the spam complaint rate. This is a crucial metric as a high spam complaint rate damages the sender’s reputation and affects the email deliverability.
By maintaining a clear email list, sending relevant content, optimising email design and using clear subject lines you can reduce the spam complaint rate.
Forward Rate
When a recipient finds the content more relevant and engaging they tend to share it with others. A forward rate is the percentage of recipients who share your emails with their network.
To improve your campaign metrics and expand your reach organically forward rate is also important to measure.
List Growth Rate
The list growth rate is a metric that signifies the rate at which your email subscriber list is expanding over time. It helps you evaluate the effectiveness of your audience-building strategies and the overall health of your email marketing efforts.
Factors affecting the list growth rate:
-Email list segmentation
-Quality of content
-Effective lead generation tactics
-Mobile Optimization
-Email Frequency
-Strong call to actions
Revenue Per Email
One of the primary metrics in email marketing is known as revenue per email (RPE), which analyzes the average amount of revenue generated from each email that is sent. It offers insightful information on the financial effect that your email marketing efforts have had.
Email marketing will always remain a powerful and irreplaceable tool. It helps to connect with the audience, driving engagement and achieving measurable results.
By monitoring these key performance indicators (KPIs), you can gain valuable insights into what works, and what doesn’t, and how to formulate your strategies.
So, are you ready to elevate your email marketing campaign?
If yes, then we are here as we specialize in crafting data-driven strategies tailored to your business goals.
Let us help you unlock the full potential of your email campaigns. Book a free consultation today!
