The name “Steve Jobs” is synonymous with innovation, creativity, and ground-breaking marketing strategies in the world of technology and business.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us.
No company is. So we have to be really clear about what we want them to know about us.”- Steve Jobs
Just like any professional skill, marketing skill is one of the most important things in any business. And 95% of businesses struggle to market their product/services. Just because you invested in marketing doesn’t mean that your business will grow overnight.
At some point in time, you might have invested a huge amount of money in marketing yet struggling to grow your business digitally and build a successful brand.
Have you ever thought about what could be the possible reason your marketing didn’t work out for you?
Let’s explore some of the reasons why your marketing is working against you. Let’s dive in…
The first and most important reason why your marketing is working against you is a lack of focus. You must have spent hours planning your next strategies. But for some reason, you got lost. We feel you, too.
Being an entrepreneur or business owner, you might have tried marketing your products or services to everyone. And that’s where the real problem is. Just because you have a product or service doesn’t mean that everyone needs them. And when you market your products to each and every one out there, your marketing message becomes diluted and less relevant.
Another reason why your Marketing is working against businesses is the lack of resources. We all know that it needs certain expertise and knowledge. Since it’s expensive to hire an agency and invest a huge amount of money in advertising campaigns.
We try to meet the necessity all by ourselves and this can make it difficult to understand the market needs and compete with our competitors who have more resources.
Lack of expertise is another challenge that businesses face when it comes to marketing. You might be a great CEO and have built a successful business but that doesn’t mean that you acquire all the expertise. You might have great leadership skills or raise a huge amount of investment from investors. And that’s your expertise and knowledge that helped you close that deal. Similarly, marketing requires a certain level of expertise and knowledge.
Competition is another factor that can be a challenge for businesses. In today’s digital age, businesses face stiff competition from other companies in their industry. It can be challenging to stand out from the crowd and grab the attention of potential customers.
The market keeps changing and the taste of the audience keeps swinging back and forth. You never know what and when the audience wants. With the rise of social media platforms like Instagram, Facebook, Snapchat, and many more the trends evolve every second.
That is why, we’re sharing our insights about the top 5 digital marketing trends for 2024 to make your brand a grand success.
Top 5 Digital Marketing Trends for 2024
According to a study by Wyzowl, 63% of businesses have started using video content marketing, and 82% of them feel that video marketing is an important part of their strategy Here are some reasons why video marketing is necessary for businesses:
- Boosts Conversions and Sales
- Shows Great ROI
- Fosters Trust
- Increases Brand Awareness
Influencer marketing is a popular trend in digital marketing that is expected to grow by 30% in 2024. Half the population is engaged in one of the social media platforms every time. They consume what they see and hear. Influencers have adapted to various social media platforms like Instagram, YouTube, TikTok, and more, so businesses can leverage their brand message and build long-term relationships with their customers.
AI is being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see and even the ads you see. AI and automated technologies are here to stay. The future of AI in this field is promising, and it’s within your reach. These simple tips can help you harness AI’s power to connect with your audience in a more personal and effective way.
UGC (User-Generated Content)
One thing that will dominate the marketing world is User-Generated Content. User-generated content is 5x more likely to convert customers. 74% of consumers make buying decisions based on social media. Content created by customers or audience members, such as reviews, videos, testimonials, images, social posts, live streams, blogs, and YouTube content helps businesses and brands build trust, and increase engagement.
Marketing is like a rollercoaster ride. If you are a business owner, a startup founder, or a small business owner and want to grow your business digitally but have no clue where to start; worry not we’ve got you covered.
Our expert team creates creative, innovative, and effective plans tailored to your business needs. From mobile apps and Web development to digital marketing, we’ve got you covered. If you’re starting your business or want to grow your brand digitally, we are the one-stop solution for your business all with a budget-friendly solution. So why wait? Claim your free digital marketing consultation today and unlock your digital success. Contact us today to learn more about how we can help you take your business to the next level!