When you’re running a business, creating content can feel like a full-time job. Everyone says, “Be on YouTube.” “Write regular blog posts.” “Be active on LinkedIn.”
It all sounds great in theory. But let’s be honest— You don’t have the time, energy, or team to do everything. You’re not a media company. And spreading yourself thin will kill your consistency.
So the real question is:
Where should you actually focus?
In this post, we’ll break down the pros and cons of blogging, YouTube, and LinkedIn—so you can make a confident decision that fits your business goals and capacity.
Start with your strength
Before choosing a platform, get clear on this:
- Are you better at writing or speaking?
- Do you enjoy being on camera?
- Can you stay consistent with long-form content?
Most people skip this step and end up overwhelmed. Don’t start with what’s popular. Start with what feels sustainable for you.
Who Should Focus on Blogging?
Blogging isn’t dead—it just needs to be done with purpose. If you’re looking to build long-term visibility and attract search-driven leads, this is where blogging shines.In fact, if your audience is searching for the type of service or solution you offer—a smart blog content strategy should be your top priority.
Blogging works best if:
Blogging makes sense when people are actively googling for what you do. If your product or service solves a specific problem—and you can explain it clearly through written content—this is your lane. It’s for those who don’t mind sitting down and writing consistently.
Not for likes, but for leads. Not for today, but for the long run. If you’d rather show up in Google results than spend money on ads every week, blogging gives you that leverage. But only if you’re willing to do it right—and keep at it.
Examples of blogging that works:
A law firm published a post titled: “Can I write my own will in Australia?” — targeting a real question someone might type into Google late at night.
A pet brand answered: “Are Yak Chews safe for puppies?” — helping concerned dog owners make informed choices before they hit ‘buy.’
These aren’t random blog ideas. They’re practical, search-driven content that speaks directly to what your audience is already looking for.
Pros of Blogging:
- Evergreen content that drives traffic long-term
- Great for SEO and building topical authority
- Ideal for explaining complex topics in detail
Cons:
- Takes time to rank
- Needs keyword research and content structure
- You’ll need to update outdated posts
Tip: Start with one high-quality blog per week.
Focus on answering the exact questions your ideal clients are already typing into Google.
Make it useful, skimmable and worth their click.
When YouTube Is the Right Move
YouTube is the second-largest search engine in the world. That’s a massive opportunity—if you’re ready for it.
YouTube works well if:
- You can explain things better through video
- Your product or service benefits from visual demonstrations
- You want to build personal connection with your audience
Example:
A web designer sharing “5 homepage design mistakes to avoid” can show real examples, build credibility, and gain leads.
Pros of YouTube:
- Builds trust quickly—people see and hear you
- Strong for educational and tutorial content
- Videos have long shelf life and can rank for months or years
Cons:
- Takes time to produce and edit videos
- Growth is slower without consistency
- You’ll need thumbnails, SEO titles, and CTAs
Tip: Start with 1–2 videos per month. Focus on helpful content your audience is searching for.
Why LinkedIn deserves your attention
If you’re in B2B or serve professionals, LinkedIn is one platform you can’t afford to ignore. It’s not just for job updates or corporate fluff anymore. It’s where business owners, decision-makers, and industry experts spend their time—and more importantly, where they pay attention.
When done right, LinkedIn can position you as the go-to in your space, even before a sales conversation starts.
It’s built for trust, not trends. And that’s exactly what makes it valuable.
LinkedIn makes sense if:
- You want to build a personal brand, not just promote your service
- You’re open to sharing lessons, insights, and process
- You’re more comfortable writing casually and regularly
This isn’t about “networking” in the old-school sense. It’s about showing up and starting real conversations that often lead to real work.
What works on LinkedIn:
- Telling real stories from your work
- Talking about problems your audience faces
- Sharing things you’ve learned (even the hard ones)
People don’t connect with perfection. They connect with honesty, relevance, and consistency.
So where should you focus?
You don’t need to be everywhere. You need to show up where it makes sense for your business.
Here’s a way to think about it:
| Ask yourself… | If yes, focus on… |
| Do I want long-term SEO leads? | Blog |
| Am I comfortable on camera? | YouTube |
| Do I serve professionals or B2B clients? | |
| Can I commit to one format for 90 days? | That’s your starting point |
Still stuck?
Here’s a simple way to decide:
Which platform can you show up on every week without hating it? That’s your answer.
Final Advice
Don’t chase platforms. Chase consistency and results.
Track this:
- Are you getting more inquiries?
- Are you building trust with your audience?
- Are people sharing or saving your content?
One platform. One strategy. 90 days. Then re-evaluate.
Want help picking the right platform and creating a plan around it?
If you’re not sure where to start or how to structure your content—we can help.
Book a free consultation and we’ll create a content strategy tailored to your goals, strengths, and schedule.
