We are living in the digital era, where businesses require a strong online presence to survive in the market. To connect with their target audience, raise brand awareness, drive sales and upscale the business, companies of every size should develop a digital portfolio i.e., a website.
A good online strategy is based on three key components: active social media channels, a well-crafted website built on a user-friendly platform such as WordPress, and efficient Search Engine Optimisation (SEO).
By investing in these three areas, a brand can create a long-lasting impression in the minds of its audience. Similarly, most brands recognise the importance of a website. As it is the digital storefront of your business that allows you to display your products and services establishing credibility.
But simply a website is not enough, the platform you use to build and manage plays a crucial role in its performance. And this is where WordPress comes into the picture. Because of its popularity and versatility, it has become a great choice for most companies and individuals. Now, let’s explore some more reasons to use WordPress for website building.
User-Friendly Interface
WordPress wouldn’t have been popular if it wasn’t so accessible to everyone. Its user-friendly interface makes it easy for beginners to manage and navigate the website. This platform offers an intuitive dashboard where users can contribute content, upload photos and manage pages without having to write a single line of code. Hence, WordPress allows you to focus on creating quality content by saving you extra time and effort.
Customization with Themes and Plugins
WordPress is the only platform that gives a brand total control over its design and functionality.
One of the noticeable features is the vast array of themes and plugins available. With the help of several free and paid themes, you can design your website as per your brand’s identity.
Similarly, the plugin ecosystem allows you to add practically any feature you can think of, such as contact forms, SEO tools, e-commerce integrations, and social network sharing buttons.
Search Engine Optimisation (SEO) Friendly
Regardless of having any sort of website, an individual’s main goal is to attract more visitors. Since WordPress is naturally SEO-friendly, it gives websites a strong basis for search engine rankings. Yoast SEO and All in One SEO Pack, among others, help WordPress users optimise their content for keywords, meta descriptions, and other SEO aspects. These plugins make it easy for websites to follow SEO best practices without being specialists, assuring organic traffic.
Cost-Effective Solution
WordPress is one of the budget-friendly and perfect solutions for businesses across the globe. Whether you’re a seasoned founder, a startup or just starting, this platform can be an ideal choice. As this platform is free and open source, anyone can use it except for the fees that include hosting, premium themes or plugins. This is far cheaper than hiring a professional custom web developer. Due to its affordability, it is attractive to entrepreneurs, small industries and startups without affecting their budgets.
Popular CMS (Content Management System)
WordPress holds a share of 62.6 % of the CMS market dominating the other platforms. This impressive market share underscores the versatility and reliability of a platform for building websites of all sizes. Hence, this highlights WordPress’s position as the go-to choice for website development and management.
Strong Community and Support
WordPress is a vast community of users, developers and contributors. With millions of websites powered by WordPress, the platform offers a robust ecosystem of forums, tutorials, and documentation, making it simple to seek assistance when required.
Whether you’re debugging a problem or searching for advice on a new feature, the WordPress community is always willing to assist.
Scalability
The platform’s scalability means that it can grow with your company, adjusting to new needs and bigger audiences as your brand expands. WordPress’s versatility makes it a future-proof alternative for organizations wishing to create a website that can expand to meet their demands.
All things considered, we can say that WordPress is a powerful platform that offers numerous benefits for website building. It is user-friendly, customisable, SEO friendly and more importantly has strong community support.
So, if you’re an entrepreneur or a founder. It’s time to take action and start building up a website that reflects your brand, we are here to help.
Book a 1:1 meeting with our team of experts and experience the power of customized websites that speak your brand value.
