Why Every Marketer Needs to Be a Psychologist?

Why Every Marketer Needs to Be a Psychologist?

In the ever-evolving world of marketing, marketers must be mindful of their every move. And where data stands supreme, it’s easy to overlook the human aspect at the core of every sale. Like Seth Godin said, “Don’t find customers for your products, find products for your customers.” Marketing is not just about conveying a message to a broad audience but having a meaningful connection with them. Similarly, understanding human emotions is the biggest challenge in marketing. Being a marketer you also have to be a consumer psychologist to understand the hidden desires, motivation and thought processes that drive purchasing decisions. 

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